Investment and innovation in England's product is vital to the delivery of a quality visitor experience and to securing future growth.  Delegates heard views of three leading industry figures from inside and outside of the sector and were inspired by their stories of success and what they could learn from their experiences.

Speakers for this session included:

• Peter Stewart, Campaigns and Communications Director & Board Director, Eden Project

• Miranda Ballard, Director, Muddy Boots Real Foods

The session was followed by Q&As.