If the visitor economy is to continue to grow innovation is crucial. But what does innovation in our sector look like, what can we learn from other sectors and how do we ensure innovation is embedded across the visitor economy?

The session reflected on progress to date on a cutting-edge partnership project from York, North Yorkshire and East Riding LEP and VisitEngland, and was an opportunity to test findings of an Innovation Think Tank held with key innovators inside and outside of the sector in the autumn.

The Fourm heard a prolific panel of experts set out their views on innovation in the visitor economy and shared their own views, experiences and examples.

The panel was chaired by Barry Dodd, Chairman, York, North Yorkshire and East Riding Local Enterprise Partnership.

Panel members included:

• Sally Broom, Managing Director, Tripbod

• Andy Phillipps, Chairman and co-founder of Reevoo, and co-founder of ActiveHotels.com

• Ufi Ibrahim, Chief Executive, British Hospitality Association