VisitEngland…

• Is focused on creating compelling destinations of distinction.

• Is working with the industry to create action plans to support all areas of tourism including business tourism, rural tourism, coastal tourism, visitor information, and sustainability.

• Is committed to maximising the opportunities for England from the London 2012 Olympic & Paralympic Games.

• Markets England as a high quality, authentic, value for money destination.

• Works in partnership with Government and the industry to provide solutions that will ensure tourism is supported throughout the country.

• Promotes England to the UK market using the Enjoy England consumer brand.

• Promotes England in 11 international markets: France, Germany, the Netherlands, Spain, Italy, Belgium, Ireland, USA, Canada, Australia and New Zealand using the international VisitEngland consumer brand.

• Aligns with VisitBritain to promote England in all other international markets.

• Champions quality development through the National Quality Assessment Schemes for accommodation and Visitor Attraction Quality Schemes for attractions.

• Gathers market insights and researches customer trends.

• Communicates tourism performance through presentations and regular e-newsletters.

• Works with media to create inspiring stories on visiting England.

• Is committed to a successful and sustainable future for England’s tourism.