AIM (Accredited in Meetings) provides the meetings industry and its buyers with a universally recognised indicator of quality for meetings and services.

Being AIM accredited gives venues and suppliers a clear marketing advantage over non AIM accredited venues and product and service providers.

Developed by the Meetings Industry Association but available to all venues and suppliers in the meetings industry, AIM is endorsed by VisitEngland as well as by VisitBritain, Visit Wales and MPi UK.

The most noticeable aspect of the AIM scheme is its simplicity. The three-level scheme is effective because it encourages continuous improvement.

The Meetings Industry Association has further information and details of how to apply.