The Visitor Attraction Quality Assurance Scheme (VAQAS) is managed by VisitEngland and, through its network of regional assessors, boasts an incredible reputation for instigating, modifying and shaping change to the customer experience at visitor attractions across England.

Following successful trials in 1998 in the South West and then in the East of England, VAQAS was officially taken centrally by VisitEngland in 2001.  The scheme encourages participants to make VAQAS work for them as a management tool. 

Industry support has been consistently strong with participants eager to take on board the recommendations of their local assessor.