Visitor Attraction Quality Assurance Scheme

Chatsworth House, Arundel Castle, Walby Farm Park

The Visitor Attraction Quality Assurance Scheme is managed by VisitEngland and, through its network of regional assessors, boasts an incredible reputation for instigating, modifying and shaping change to the customer experience at visitor attractions across England.

Following successful trials in 1998 in the South West and then in the East of England, the Visitor Attraction Scheme was officially taken centrally by the National Tourist Board in 2007.  The scheme encourages participants to make the Scheme work for them as a management tool. 

Industry support has been consistently strong with participants eager to take on board the recommendations of their local assessor.

Any questions or queries regarding the scheme can be emailed to