VisitEngland Visitor Attraction Quality Assurance Scheme
Are you looking to improve the quality of your visitor experience, increase your visitor numbers and profitability? If so our VisitEngland Visitor Attraction Quality Assurance Scheme can help you achieve these objectives.
Unlimited use of the VisitEngland Quality Rose Marque – the VisitEngland National Tourist Board seal of approval - in all your promotional material.
(research proves this has a 75% public recognition as a sign of quality).
An annual in-depth assessment visit by one of VisitEngland’s professional assessors testing all aspects of the customer experience.
A face to face de-brief with the assessor on the day of the visit.
A detailed, confidential, written report (within 2 weeks of the visit) which will include key observations and recommendations regarding areas for improvement.
Staff Motivation: sharing the report with your team enables the management to praise the key areas where staff are performing well and encourage action in areas identified for improvement, so crucial to improving the visitor experience.
A review of the attraction’s marketing material; in particular the website and promotional literature and how closely they match the requirements of the core visitor markets.
Identify any potential training needs for both staff and volunteers.
Assist with strategic forward planning by identifying any areas which might merit consideration for investment or upgrading. The report can be used effectively to support a funding application or an internal capital expenditure bid.
Free display sign for internal or external use.
The VisitEngland Core Criteria and Self-Assessment Toolkit Booklets enable onsite teams to engage with the process and carry out spot checks on an ongoing basis.
Preferential merchant rates with Barclaycard. No minimum monthly fee, except for terminal rental and one low commission rate for all, irrespective of turnover or average transaction.
An invaluable audit prior to entering the VisitEngland Awards for Excellence (regional or national level).
Use extracts from the report in media releases to secure local/regional PR coverage.
£100 discount on VisitEngland training workshops for attractions.
‘The annual assessment, completed by experienced Assessors, helps us to keep improving the quality of our visitor experience’
Chatsworth House, Derbyshire