Benefits of joining VisitEngland´s scheme

What are the benefits of joining the VisitEngland quality assessment scheme?


We encourage you to look at the New and exciting list of scheme benefits. There have been some changes to the Membership Benefits of which you should be aware.
  • Unlimited use of VisitEngland’s internationally recognised marque and star rating in all your promotional material, providing potential visitors the assurance that your accommodation has been independently assessed. The star ratings are promoted by many commercial websites.

  • Annual Assessment by one of VisitEngland’s professional assessors. The assessor will award your star rating and give advice on how to maintain and improve your rating as well as maximise the potential of your business.

  • Free Access to Business Advisors via dedicated helpline/email, offering specialist advice and guidance across all accommodation sectors from April 2012.

  • Written Report after each assessment, outlining strengths and areas for improvement, with individual scores for each area of the business assessed. Receive a 1% paperless discount on your participation fee when you opt for an electronic version and join the 86% of participants who have already taken up this option.

  • Free exterior star display sign if you are a new joiner, to promote your VisitEngland star rating to your customers, and annual certificate to all participants to display in reception. All participants can purchase additional signs and stickers from our range of VisitEngland signage.

  • Silver and Gold awards for hotels and guest accommodation – opportunity to gain recognition of high achievement through VisitEngland’s special awards.

  • Gold awards for self-catering properties and serviced apartments – opportunity to gain recognition of high achievement through VisitEngland’s special awards.

  • Breakfast awards sponsored by Kellogg’s – the award recognises those hotels and guest accommodation that offer their guests quality and choice of breakfast, service and hospitality which exceeds what would be expected at their star rating. It will help visitors find those places where the owners, managers, chefs and staff have gone the extra mile to ensure the breakfast will exceed expectations.

  • Free subscription to VisitEngland’s Quality Edge magazine – twice yearly publication, packed with marketing hints and tips and case studies from operators from all sectors.

  • New for 2012 - Free copy of VisitEngland’s updated guide to legislation (2012 Pink Book) as well as access to the widely respected AccommodationKnowHow.co.uk online resource, which provides straightforward information and advice to help you unravel the legislation and regulations that affect your business.

  • New for 2012 – Members’ Area on www.qualityintourism.com (www.qualityintourism.com), promoting your VisitEngland star rating to consumers from April 2012.

  • Eligibility for annual VisitEngland Awards for Excellence, celebrating the best of English tourism.

  • Opportunity to take paid advertisements in the annual VisitEngland Accommodation Guides. Better coverage than ever with iPhone Apps.

  • New for 2012 – Free access to Members’ Discount Scheme - discounts from key suppliers in a newly developing programme to benefit our 24,000 quality scheme participants from April 2012.

  • New for 2012 – Designated Members’ Area within www.qualityintourism.com (www.qualityintourism.com), offering access to networking & forums/advice & information/benchmarking standards & data/feedback forums & surveys/support services and business consultancy/tourism articles from Autumn 2012.

  • New for 2012 – Preferential rates on card processing with Barclaycard for VisitEngland quality scheme participants.

VisitEngland continues to be the largest provider of quality assessment in England, awarding ratings to more than 23,000 accommodation businesses in 2011.

The benefits may change from time to time. To check the latest list of benefits please visit our website or telephone our helpline. www.qualityintourism.com (www.qualityintourism.com) 0845 300 6996