VisitEngland's Gold and Silver Awards
VisitEngland’s unique Gold and Silver awards are given in recognition of exceptional quality within a property's star rating, or for outperforming a star rating. Serviced accommodation (hotels and guest accommodation) are eligible to receive either a Silver or Gold award, whereas self-catering and serviced apartments are able to achieve a Gold award only.
The assessment criteria for obtaining a Gold or Silver award varies between types of accommodation. However, properties do need to be a member of VisitEngland’s Quality Assessment Scheme in order to go for an award.