Since 2006, England has shared a ‘Common Standard’ for guest accommodation and hotels with colleagues in Scotland, Wales, Northern Ireland and the AA. Star-ratings are determined by the services and facilities provided for guests, but also by the quality of the welcome, service and hospitality of the staff, the food and the cleanliness. Having an official star-rating system helps potential guests know what to expect before they arrive.
VisitEngland’s unique Gold, Silver and Breakfast awards are given in recognition of exceptional quality within a property's star rating, or for outperforming a star rating.
Quality in Tourism operates nine schemes on VisitEngland's behalf assessing more than 20,000 accommodation businesses a year. To apply online, click here (www.qualityintourism.com). There are a number of large self catering agencies that award VisitEngland star rating under a franchise arrangement. The assessors are trained and moderated by VisitEngland. Click here for details.