Since 2006, England has shared a ‘Common Standard’ for guest accommodation and hotels with colleagues in Scotland, Wales and the AA. Star-ratings are determined by the services and facilities provided for guests, but also by the quality of the welcome, service and hospitality of the staff, the food and the cleanliness. Having an official star-rating system helps potential guests know what to expect before they arrive.
VisitEngland’s unique Gold and Silver awards are given in recognition of exceptional quality within a property's star rating, or for outperforming a star rating. There is also a Breakfast Award for businesses where the owners, managers, chefs and staff have gone the extra mile to ensure the breakfast will exceed expectations.