Business Support and Best Practice

Gala dinner

VisitEngland offers an extensive range of business support tools and resources, including the Pink Book, Quality Edge magazine, and Access Statement and Green Start tools. 

We also champion best practice through the annual VisitEngland Awards for Excellence, which celebrate the best of English tourism and help to raise the profile of England as a world-class destination.




  • Responding to extreme weather
  • VisitEngland in partnership with the Tourism Alliance has developed a practical guide for tourism businesses in response to the extreme weather.

  • View the full guide
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Online Marketing Toolkit Go

Our comprehensive Online Marketing Toolkit is an easy-to-follow series of introductory guides to promoting your business online, from building a basic website to producing a social media content strategy.

Awards logo 2015

VisitEngland Awards for Excellence Go

Celebrating the best of the best!  The VisitEngland Awards for Excellence reward those businesses that go the extra mile, showcasing best practice within the industry.

QE Issue 20 Teaser

Quality Edge Go

Our bi-annual magazine provides you with the latest industry news, case studies, articles, advice on marketing and best practice and much more.

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Accessible Tourism Go

In addition to legal obligations, there is a strong business case for improving facilities, customer service and information to accommodate disabled and older visitors.  VisitEngland provides tools, resources and case studies to help tourism operators improve their accessibility.   

sustainable tourism

Sustainable Tourism Go

VisitEngland has a range of tools and information that are available to businesses to realise the benefits and make sustainable practices (or going green) as simple as possible.

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Quality Awareness Days, Workshops & Consultancy Services Go

VisitEngland can provide quality awareness days & training workshops for attractions, and bespoke independent assessment projects for experiences that do not fit our schemes.

Regulation and Legislation Guidance

Regulatory and Legislation Guidance Go

Stay on the right side of the law with our guidance on the new age discrimination ban and the latest Pink Booklet.

Sustainability, green tourism, environment, Doing your bit

Welcome, Training & Skills Go

Find support from key national organisations to develop employee skills and deliver excellent customer service.