Accessible Tourism

Accessible Tourism

Accessible tourism is tourism that can be enjoyed by everyone, including those with access needs. Many people have access needs including disabled people such as those with hearing and visual impairments, wheelchair users, older and less mobile people and people with pushchairs.

By making some small adjustments to your facilities, providing information on your accessibility and understanding the needs of disabled people, tourism businesses can appeal to a wider range of visitors and attract more business.

We provide a number of tools and resources to help tourism operators accommodate people with access needs, such as the National Accessible Scheme and Access Statement Tool.

Unlocking the Purple Pound teaser 67x82
Unlocking the Purple Pound teaser 67x82

Unlocking the Purple Pound Conference Go

Tourism operators can now register for our conference on achieving access for all in tourism venues. This free event will help owners and managers improve their facilities and services for disabled people and others with accessibility needs – a market now worth £12.4bn to England’s tourism industry.

At your service

Business Case Go

Discover the compelling business case for improving accessibility. Here you will find the 'At your service' booklet, case studies and information on the Equality Act 2010 and find out more about the "Purple Pound" - an infographic showing the volume and value of accessible tourism spend in England 2013.

Info desk at Science Museum

Information Provision and Promotion Go

Accurate and detailed information on facilities and services is of particular importance to people with access needs.  By making an Access Statement available to potential visitors tourism businesses can broaden their appeal.

Wheelchair user in kitchen

Providing Accessible Facilities and Services Go

Here you will find advice on how to make improvements to your facilities that will benefit all of your visitors in one way or another.

Blind lady at concierge

Customer Service and Staff Awareness Go

Find out how staff can aquire the particular skills and knowledge required to to meet the needs of disabled customers. Here you will find the new online training course and information on classroom-style courses.

Girl using BSL

Specific Access Needs Go

Find tips and advice on how to meet the needs of particular people including those with hearing loss.

Blind lady at concierge

Developing Accessible Destinations Go

Resources to help destination managers ensure that their destination meets the needs of more than 1 in 5 of the population who have a health condition, impairment or access need.