The Winter 2012/13 issue of Quality Edge is out now. You can download a full copy online (by clicking the red banner below) or you can request a copy by emailing Feedback@visitengland.org.
Articles in the latest issue include:
• Weaving a web of revenue (page 16 - download article only)
Find out from online marketing expert, Paul West and Quality Edge readers how to improve the effectiveness of your website. It's all about measuring and tracking your online marketing activity to convert viewers of your website into bookers.
• Quality Edge meets... (page 27 - download article only)
Quality Edge interviews Michelin-starred chef Michael Caines, getting the inside information on how to run a restaurant and keep your customers happy.
• Surveying your way to success (page 30 - download article only)
In this article Quality Edge explores how different businesses use a range of methods to gather feedback and reveals the results from the Quality Edge reader survey.
• Photography in the spotlight (page 41 - download article only)
Hannah Lowe discovers how to achieve professional images for websites that will entice potential bookers.