Sustainability isn't about doing business differently, it is about doing business even better.  The benefits are clear: from saving money, reducing business risk, increasing profitability and accessing an increasing market of customers who have an interest in authentic experiences.

Sustainable Tourism in England is an increasingly important topic for our sector and whilst we can proudly boast excellence, such as Enjoy England’s Award for Excellence Gold winners RED hotels - Bedruthan Steps Hotel (www.bedruthan.com/) and The Scarlet Hotel (scarlethotel.co.uk/) (2011), The Crown Spa Hotel (www.crownspahotel.com) (2010) or The Venus Company (www.venuscompany.co.uk/) (2009), there is still lots to be achieved.

Small steps in your business will help you realise the wide range of benefits that sustainable tourism can bring.  By making the most of the information in these pages, VisitEngland and its partners can illustrate how to save money, create greater profitability, attract more loyal staff and access a growing market of customers interested in authentic experiences.

Many businesses have embraced sustainable practices already, some of whom are in the publication “9 Reasons to be Green”.  Download and see if their actions could inspire you.  Alternatively check out the range of tools, advice and additional case studies within these pages that will illustrate that sustainability is not about doing business differently, it is about doing business even better.