Appendices

Appendix 1: Directory and Glossary

The tourism sector, like many other business sectors, has a large number of organisations, associations, public agencies and trade groups operating wi... more

Appendix 5: Brochure Survey

This appendix suggests standard questions to ask customers about their use and satisfaction with a destination brochure.... more

Appendix 2: Visitor survey

This appendix contains a model visitor survey form which includes the key questions that should be asked to understand visitor type, behaviour and sat... more

Appendix 6: Evaluating Marketing Campaigns

This DP:UK advice sheet sets out a simple model for measuring the return on investment delivered by place marketing campaigns. It is based on best pra... more

Appendix 3: TIC Satisfaction Survey

This appendix shows a set of standard questions that will gather information on visitor satisfaction with information services and will allow TIC?s to... more

Appendix 7: Tourism Indicators

This table sets out the 50 performance indicators suggested by the Tourism Sustainability Group for the European Commission, including environmental a... more

Appendix 4: Operator and Accommodation Provider Satisfaction Surveys

These two appendices are designed to offer a set of questions to ask local service operators and accommodation providers to gauge their satisfaction w... more

Appendix 8: Local Performance Indicators

This appendix sets out the performance indicators included in IDEA?s Single Improvement Tool. They are grouped under 4 headings: Satisfaction Indicato... more