VisitEngland Resources

As the official tourist board VisitEngland is responsible for marketing England to domestic and established overseas markets and for improving England's tourism product.

We work closely with local destination partners and organisations to support them to grow and develop local visitor economies.

We do this by providing assistance to local organisations through:-

  • Leadership
  • Knowledge
  • Marketing

Comprehensive details on the types of support on offer are available in the "local organisations" document.

The following resources may be of particular interest to destination managers.

Partner for England

Business Support and Best Practice Go

VisitEngland offers an extensive range of business tools and resources including the Accommodation Know How website, Quality Edge magazine, Access Statement and Green Start tools and the annual VisitEngland Awards for Excellence.

Partner for England

Research and Statistics Go

VisitEngland's Insights and Statistics web pages give you access to in-depth market intelligence about the English tourism landscape. Major sections within the pages include key facts; major tourism surveys; VisitEngland market research, what's new; regional information; other resources; A to Z and FAQs.

Partner for England

Strategic Framework Action Plans Go

To achieve the objectives set out in the Framework (see Strategic Framework for Tourism), an All England Marketing Strategy and a series of 12 Action Plans have been developed by cross industry groups. These focus on the priority actions to be implemented by partners.

progress page

The Evening and Night Time Economy Go

The night time is a relatively untapped part of the visitor economy. The Association of Town Centre Management believes it could be worth up to £66bn.  This briefing, written in association with ATCM, will give you an insight into the potential opportunity for destinations in England.

Blind lady at concierge

Developing Accessible Destinations Go

Resources to help destination managers ensure that their destination meets the needs of more than 1 in 5 of the population who have a health condition, impairment or access need.