VisitEngland will be supporting English Tourism Week 2012 via a national publicity campaign and working through destination management teams and your trade associations. By organising your own event under the English Tourism Week 2012 campaign you will raise the profile of your business and be adding to the combined efforts of the week to raise awareness with local residents, their visitors and key decision makers.
VisitEngland will be supporting English Tourism Week events, activities and promotions through the below channels:
Branding
You can use all of the English Tourism Week 2012 branding to promote your events, activities and promotions. Visit the online toolkit for posters, logos, online and email banners as well as the official flyers and value of tourism cards.
Public Relations
• VisitEngland are promoting English Tourism Week through PR activities including press releases for national and regional press along with other media relations activity.
Social Media
Twitter
• The hastag #ETW12 has been set up for industry to use when mentioning ETW12 on twitter.
• VisitEngland is also supporting ETW12 using their corporate and consumer facing twitter feeds:
@VisitEnglandBiz: B2B feed – answer any questions businesses may have on the week, including how to get involved, tools available and ETW12 news.
@VisitEngland: B2C feed – supports destinations and local tourism businesses in promoting events, activities and promotions taking place throughout the week using the #ETW12.
Upload your events, promotions and activities through the online submission form for VisitEngland to use on this channel.
• Please contact your local Destination Management Organisation for support in promoting your events, promotions and activities on their social media channels.
Facebook
• VisitEngland will be using their Facebook page to promote ETW12. Upload your events through the online submission form for VisitEngland to use on this channel
• You can also post your own events, promotions and images on the VisitEngland Facebook wall.
YouTube
VisitEngland has two YouTube channels:
Flickr
• VisitEngland has set up a group called English Tourism Week 2012 on Flickr where they will be sharing photos regarding ETW12.
• You can upload and share your ETW photos with the group.
Blogs
• VisitEngland will feature English Tourism Week in the Enjoy England Blog as pieces of editorial.
Websites
• www.enjoyengland.com
Details of English Tourism Week are included on VisitEngland’s consumer facing website enjoyengland.com.
• www.visitengland.org
VisitEngland’s corporate site features details of trade events
• Please contact your local Destination Management Organisation for support in promoting your events, promotions and activities on their websites.
Newsletters
• Enjoy England Newsletter: Articles will be placed in VisitEngland’s consumer facing newsletter promoting ETW12.
• Please contact your local Destination Management Organisation for support in promoting your events, promotions and activities through their newsletters.
Submit your English Tourism Week events, activities and promotions today!