English Tourism Week 2013 is a week-long celebration of events from the 16-24 March showcasing the quality and vibrancy of the visitor experiences and the value our industry brings to our nation. The national initiative was designed to:
Raise the profile and understanding of tourism with decision makers, the media, those who work in the industry and those considering a career in the industry.
Increase awareness amongst consumers of Destination England, its variety of experiences, accessibility and value.
Provide a national framework within which local destinations and operators can build their own distinct campaigns.