Strategic Framework for Tourism in England 2010-2020

The next decade offers England’s tourism industry some significant opportunities equally matched by a number of challenges.

With the creation of VisitEngland in 2009, the industry now has a dedicated body to provide the leadership to market England, drive forward developments in quality, ease of access and sustainability and to improve data collection and market intelligence.

The World Travel and Tourism Council (WTTC) forecast for annual global growth in tourism has been estimated at an average 4% per annum over the next ten years in real terms.  The 2010 Deloitte study forecasts real growth of 3% per annum for England with strong growth anticipated particularly over the post 2012 period. This is equivalent to 5% annual growth including inflation.

If achieved, the cumulative increase in the size of the England market will be 64% by 2020.  This would result in an additional £50 billion in expenditure and the creation of 225,000 jobs.  This would significantly outstrip the performance of other major sectors of the national economy such as manufacturing.  If no growth were achieved the result would be significant job losses and the demise of a wide range of tourism businesses.

The Strategic Framework for England’s tourism is the product of extensive consultation and collaboration with England's tourism industry. It provides the coordinated approach needed for the public and private sector tourism industry to work together on four key objectives. These will be the foundation for achieving the collective vision to maximise tourism’s contribution to the economy, employment and quality of life in England and the target of 5% growth in the value of tourism, year on year, over the next decade.

The Objectives:

• To increase England’s share of global visitor markets

• To offer compelling destinations of distinction

• To champion a successful, thriving tourism industry

• To facilitate greater engagement between the visitor and the experience

The Action Plans:

Action Plans have been developed on a number of key areas to help deliver these objectives, led by cross industry action groups. View and download the Actions Plans here.

For further information visit the Strategic Framework for Tourism in England 2010-2020 website: www.englandtourismframework.co.uk

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