The Value of Tourism

England tourism Strategy

Tourism is essential to England’s economy.  It generates £97billion each year, employs in excess of two million people and supports thousands of businesses, both directly and indirectly. It also has an interdependent relationship with a range of sectors including farming, transport, retailing, sport, museums and the arts.

Did you know?

• Around 100 million domestic overnight trips are made every year contributing to a spend in 2009 of £17.3bn.

• England welcomes over 25 million international visitors per annum.

• It is home to 21 UNESCO World Heritage Sites, including Stonehenge and the Tower of London.

• Bath, Canterbury, Chester, Durham, Oxford, Stratford-Upon-Avon and York are all official heritage cities.

• England has over 600 miles of coastline incorporating some of the finest beaches, rocky cliffs, salt marshes and the World Heritage Jurassic Coast.

• England has a host of world-class attractions from the Eden Project to Alton Towers and some of the top museums and galleries in the world – many of which are free to enter.

• England can host over 2.2 million people overnight in quality assessed accommodation.

• England can provide events for every taste, from world famous music festivals such as Glastonbury, to traditional events such as Royal Ascot and Henley Regatta.

• During the next decade a host of major sporting events will take place in England including the London 2012 Olympic and Paralympic Games, both the Rugby League World Cup and the Cricket World Cup in 2013 and the Rugby Union World Cup in 2015.

• Some 873 million day trips are made each year with an estimated value of £39bn.

• England provides some of the best shopping experiences in the world, from iconic markets to the most famous luxury brands, designer city centre malls to specialist ‘outlet’ villages.

• England’s countryside offers a range of outdoor experiences to inspire, with ten national parks, 33 officially designated areas of outstanding natural beauty and over 4,000 sites of special scientific interest protected because of their importance as some of the most spectacular and beautiful wildlife and geological locations.

VisitEngland's Role

VisitEngland is working with the tourism industry to deliver a 10-year strategic framework for tourism, which sets out the ways the industry can work together to deliver a 5% growth in value, year-on-year, over the next decade. This would result in an additional £50billion in expenditure and the creation of 225,000 jobs.

  • What is VisitEngland?
  • Find out more about what VisitEngland is and does.

VisitEngland Corporate Strategy
  • Our Strategy
  • VisitEngland's new Corporate Strategy lays out 5 priorities to be achieved over the next 4 years, how it will deliver them & how its performance will be measured.

  • Click here to view the Corporate Strategy