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Three times a year, VisitEngland conducts qualitative interviews with senior representatives from the tourism industry. We discuss past performance and expectations for the future, and also cover wider issues affecting tourism in England.
Since late 2008, VisitEngland has been carrying out research to understand the impact of the economic downturn on tourism behaviour, and to understand the causes and future potential of the “staycation” phenomenon.
VisitEngland has conducted a number of projects in recent years, both to help us understand how our Quality Assessment scheme can best serve the needs of consumers and businesses, and to provide a more general understanding of the sector.
Sustainability is increasingly important in the tourism market, and VisitEngland has conducted a number of research projects to help us better understand this area.
VisitEngland uses a segmentation based on consumer values to help target marketing activities. The documents in this section provide an explanation of this segmentation.
VisitEngland has conducted research across a wide range of areas affecting domestic tourism.
Research summaries from a range of international studies carried out over recent years.