Thematic Marketing Campaigns

Thematic Marketing

Thematic marketing campaigns focusing on what England is most loved for including Heritage, Coast, Countryside and Culture to incorporate Sport and Literature will be delivered and developed as part of the three year project 'Growing Tourism Locally', funded by the Government's Regional Growth Fund, with contributions from VisitEngland and private sector.

The project focuses on working directly with destinations and private sector, to create a number of dedicated marketing campaigns throughout the country with emphasis on specific areas and themes.

If you are a destination and want to get involved there is still time. The project is subject to on-going evaluation and development during the three years, so there will be opportunities available at different stages over this period. Involvement in more than one campaign is also possible if it meets your objectives.  It is however important that you contact the VE team as soon as possible stating your interest, even if you are unable to participate in this financial year. To express your destinations interest or to find out more about the campaigns contact Georgina Heathcote, Marketing Partnerships Manager on, tel:020 7578 1400


quality assessment
  • Regional Growth Fund Programme
  • ‘Growing Tourism Locally’ is a three year programme delivered by VisitEngland and local partners funded by the Government’s Regional Growth Fund.

  • More on RGF