VisitEngland is here to help by offering destinations its free media planning service. This ensures:
Economy of scale
By gathering the budget of all destinations, VisitEngland can achieve economy of scale with media rates that wouldn’t be achieved individually.
National coordination of destinations allow all to work collaboratively rather than duplicating marketing budgets (having campaigns live at the same time targeting the same consumer)
Maximising destinations share of voice
From a national coordination framework, VisitEngland will suggest optimal timing for each destination to avoid duplication of activity, resulting in greater standout and share of voice for each
Based on historic patterns and seasonality, VisitEngland will estimate when overseas competitors will be active, which will help to act proactively and avoid direct competition
If you have any questions related to media please get in touch whether or not you have a campaign.
Contact: Manasi Kumar, Media Planner
T: 020 7578 1459, E: firstname.lastname@example.org
VisitEngland can arrange media inductions for destinations. They are 2-3 hour sessions providing a quick overview of all above the line media channels. VisitEngland can also arrange bespoke induction for a specific media channel that destinations require in-depth knowledge of.