Today at the ABTA Travel Convention 2013 held in Dubrovnik, the national tourist board, VisitEngland, announced the latest tourism figures for summer this year. According to the organisation’s ‘Tourism Business Monitor’ - a regular survey of accommodation and visitor attractions in England – summer figures are looking hot! 55% of accommodation businesses and 66% of visitor attractions reported increased visitors numbers, representing the highest increase since the survey started.
James Berresford, VisitEngland’s Chief Executive said: “The unexpected heat wave of 2013 has certainly given English tourism a shot in the arm with operators and destinations throughout the country reporting soaring figures. What is especially encouraging is that this improvement in visitor numbers has boosted optimism in the industry with the majority of our businesses predicting 2013 to be a better year than 2012.”
Hotels, camping and caravanning businesses and outdoor attractions have seen a greater year on year improvement than other sectors driven by an increase in all visitor types. Hotels especially are the most confident looking forward to the October half term period.