VisitEngland and cottages4you Partner to Launch TV Campaign
VisitEngland, the national tourist board, and leading holiday rental agency cottages4you, part of the Hoseasons Group, have today announced an exciting partnership to promote cottage holidays in England next year.
Together, they will be launching a £1million multimedia marketing campaign aimed at inspiring British holidaymakers to take a cottage break in England and enjoy the destination on their doorstep, in what promises to be a remarkable year for this country.
The campaign message is that a cottage holiday in England gives you magical holiday memories to take home and treasure. It will launch on Boxing Day and run through the key January to March booking period. A brand new television advertisement has been created aimed at families, and will particularly focus on cottages located in the countryside and on the coast. This will be supported with newspaper advertising, online advertising, direct marketing and radio.
Tim Holt, VisitEngland’s Head of Marketing said:
“The self-catering sector is incredibly important to domestic tourism – *5.2 million overnight domestic holidays were taken in a rented property last year generating £17 billion in tourism spend. This campaign specifically highlights England’s coastline and countryside both of which offer experiences to be found nowhere else in the world! We are delighted to partner with such a well-respected brand as cottages4you and I’m sure this campaign will help generate advance bookings.”
Nick Rudge, Vice President Sales and Marketing at The Hoseasons Group said:
“After a great couple of years, there’s no doubt, with both the London 2012 Olympic & Paralympic Games and the Queen’s Diamond Jubilee, 2012 is going to be a major year for English tourism. We’re really excited to be partnering with VisitEngland on this joint campaign to inspire even more people to holiday in England and further help boost domestic tourism and local economies. No other holiday gives you the freedom and flexibility of a cottage holiday. Our broad range of holiday homes, situated in some of the best locations in the country, offers the perfect base for people to explore and enjoy all this great nation has to offer.”
All campaign material will carry the cottages4you.co.uk web address, along with the VisitEngland logo, positioning the agency as the category-leader for holidaymakers, property owners, distribution partners and media. cottages4you will carry the key themes from this campaign into its other marketing activity including PR, social media and email to deliver even greater reach.
Ends
For more information contact:
VisitEngland – Sarah Long, Head of Corporate Communications, Tel: 020 7578 1452, Mob: 07500555651, Email: sarah.long@visitengland.org www.visitengland.org
OR
cottages4you – Calvin, Tom, Gemma, Claire, Chris or Gaby at Lucre, Tel: 0113 243 1117, Email: press@lucre.co.uk
Notes to Editors
• * A rented property constitutes a flat / apartment or house / chalet / villa / bungalow or cottage.
• The figures were taken from the 2010 UKTS survey found on VisitEngland.org
About VisitEngland
• VisitEngland is the national tourist board representing the public and private sector stakeholders of English Tourism. It works in partnership creating national tourism strategy, optimising marketing investment, and developing the visitor experience across England
• VisitEngland uses its Enjoy England consumer brand in the domestic market and markets England under the VisitEngland brand in international markets
• For corporate information see www.visitengland.org, for consumer information see www.enjoyengland.comThe research was conducted by Strategic Marketing on behalf of VisitEngland.
About cottages4you
cottages4you, voted best UK Cottage/Self Catering Booking Company at the British Travel Awards, is part of the Hoseasons Group (THG), the UK’s leading supplier of self-catering holiday accommodation with a portfolio of over 27,000 properties across the UK and Europe. THG is comprised of a variety of customer facing brands and brand families, available through travel agents or direct over the telephone or internet. THG is part of Wyndham Exchange and Rentals, a subsidiary of Wyndham Worldwide Corporation (NYSE: WYN).