VisitEngland launches first Green London map at the savoy - 22 March 2011
This Guide is a treasure! - Livia Firth
Embargoed until 00.01am March 22 2011
In these environmentally-conscious times, we should all be leading greener lives – but while cutting our carbon footprint might be the right thing to do, it doesn’t always feel like much fun. So wouldn’t it be great if some of the most enjoyable things in life – a sexy weekend away, slap-up lunches, shopping sprees, a swanky cocktail or two – came with an eco-friendly tag?
Now, thanks to a new map from VisitEngland, greentraveller.co.uk and headline sponsor Fairmont Hotels & Resorts, with the support of Visit London, it’s possible to do all these things, safe in the knowledge that every pound you spend is going towards businesses run along ethical lines. Green London brings together restaurants, hotels, cafes and attractions, many approved by the Green Tourism Business Scheme, all listed on a handy, pocket-sized map.
“Sustainable tourism is an increasingly integral part of our industry,” says James Berresford, VisitEngland Chief Executive “and we are delighted to be launching Green London, the first map to exclusively highlight green businesses around the capital.”
Created with Richard Hammond, Chief Executive and Founder ofgreentraveller.co.uk, the map features sustainable places to eat, sleep, shop and, have fun and also contains useful information on getting around the capital and how to discover some of the city’s lesser-known attractions. The map will be downloadable from Visit England’s website (www.enjoyengland.com/greenlondon) and available free at eight Tourist Information Centres in and around London including the Britain and London Visitor Centre on 1 Regent Street.
The ethos of the map is to illustrate that a ‘green’ weekend in London is accessible and affordable for all visitors, regardless of budget . “Green London makes it easy for travellers to discover all that our amazing capital city has to offer,” says James Berresford, “mixing luxury brands such as The Savoy with smaller, innovative businesses that run on ethical principles and specialise in offering locally-sourced and Fairtrade goods.”
The map will launch in the first-ever Climate Week (www.climateweek.com) , on the 22nd March at one of London’s most iconic hotels, The Savoy, a Fairmont Managed Hotel. “The Savoy has made a substantial investment to achieve our aim of being the most sustainable luxury hotel in London,” says Debra Patterson, Environmental Ambassador for The Savoy. “This map represents a wonderful opportunity to share with our guests the very best initiatives taking place in the hotel and throughout the capital and we are delighted to support it.”
Livia Firth, owner of Eco Age said: "There is no excuse anymore not to be aware of how to be more environmentally friendly in London or not to know where to shop for your eco lifestyle! This guide is a treasure!"
For further press information, interviews, high resolution images or copies of the map (printed to strict environmental guidelines) please contact:
Sarah Long, Strategic Communications Manager, Tel: 020 7020 7578 1452
Notes to editors:
• VisitEngland is the strategic leadership body representing the public and private sector stakeholders of English Tourism. It works in partnership creating national tourism strategy, optimising marketing investment, and developing the visitor experience across England
• VisitEngland continues to use its Enjoy England consumer brand in the domestic market and markets England under the VisitEngland brand in international markets
• More information can be found on www.enjoyengland.com and www.visitengland.org
• greentraveller.co.uk is an online guide to how to have a holiday that has a lower impact on the environment. Presently the site features over 250 eco-friendly places to stay and 1,000 holidays reachable overland by train and ferry
• greentraveller.co.uk is not a travel agent or a tour operator, but a travel guide which provides first-hand reviews of hotels and other green travel tips (e.g. how to tell if a hotel is green, how to travel to your destination overland, etc.) in its award-winning online magazine
• greentraveller.co.uk has been described by the Sunday Times as "the first place to look for green holidays" and by National Geographic Traveller magazine as a “pioneering website”. In 2009, it won the British Travel Press Editors’ Green Award.
About Fairmont Hotel & Resorts
• In 2008, Fairmont Hotels & Resorts became the first luxury hotel brand to address climate change by pledging to significantly reduce its greenhouse gas emissions. Working alongside the global conservation organisation WWF Climate Savers’ Partnership, Fairmont agreed to measure its current CO2 footprint according to UN protocol, and announced in March 2009 a corporate wide target to reduce greenhouse gas emissions by 20% below its 2006 levels by 2013. This is the equivalent of removing 19,777 cars from the road annually, avoiding the burning of 174,775 barrels of oil or avoiding the consumption of 1004 tanker-loads of petrol. The Energy and Carbon Management Program has been developed by working closely with engineers and colleagues in design, construction and procurement. For further information on Fairmont’s Green Partnership Program, visit http://www.fairmont.com/EN_FA/AboutFairmont/environment/GreenPartnershipProgram/Index.htm
About The Savoy
• The Savoy is a member of the Considerate Hoteliers Association and has received a Gold grading award from the Green Tourism Business Scheme – a formal environmental accreditation scheme. www.fairmont.com/savoy