Industry Action Plans

Industry Action Plans

A series of Action Plans have been developed by the industry to deliver on the Strategic Framework's objectives.  These focus on the priority actions to be implemented by partners over a three year period.  They are dynamic documents that will change during the ten year life of the Strategic Framework.

Phase 1 Action Plans (published June 2011)

National Marketing Strategy
Attract Brands
VisitEngland Marketing Plan 

Business Tourism   
Destination Management   
Modernising Visitor Information   
Research and Intelligence 

Rural Tourism   
Seaside Resorts   
Wise Growth

Phase 2 Action Plans (published May 2012)




The Action Plans will be monitored and reviewed regularly to highlight progress, showcase successful delivery by partners and demonstrate impact.  Please see 'Progress Reports and Annual Review'.