A series of Action Plans have been developed by the industry to deliver on the Strategic Framework's objectives.  These focus on the priority actions to be implemented by partners over a three year period.  They are dynamic documents that will change during the ten year life of the Strategic Framework.

Phase 1 Action Plans (published June 2011)

National Marketing Strategy -Tim Holt, Head of Marketing - 020 7578 1439   
Attract Brands
VisitEngland Marketing Plan 

Accessibility - Ross Calladine, Skills, Welcome & Accessibility Manager - 020 7578 1427  
 
Business Tourism - Simon Gidman, Head of Business Tourism - 020 7578 1442 
 
Destination Management - Jason Freezer, Head of Destination Management - 020 7578 1424 
   
Modernising Visitor Information - Tracey Taylor, Visitor Information Manager - 020 7578 1431 
 
Research and Intelligence - Sharon Orrell, Head of Insights - 020 7578 1416

Rural Tourism - Jason Freezer, Head of Destination Management - 020 7578 1424 
 
Seaside Resorts - Phil Evans, Head of Strategy - 020 7578 1464 
 
Welcome - Ross Calladine, Skills, Welcome & Accessibility Manager - 020 7578 1427 
  
Wise Growth - Jason Freezer, Destination Manager - 020 7578 1424


Phase 2 Action Plans (published May 2012)

Quality - Jeremy Brinkworth, Director of Business Development - 020 7578 1428

Skills - Ross Calladine, Skills, Welcome & Accessibility Manager - 020 7578 1427

Transport - Phil Evans, Head of Strategy - 020 7578 1464

The Action Plans will be monitored and reviewed regularly to highlight progress, showcase successful delivery by partners and demonstrate impact.  Please see 'Progress Reports and Annual Review'.