To deliver growth in the visitor economy destinations must offer compelling reasons to visit. They must also offer visitors high quality experiences, opportunities to stay longer, experience more and increase their spending. 

This case study focuses on Greater Manchester’s development as a destination and the importance of destination management planning in achieving their vision, contributing to the delivery of objective 2 in England’s Strategic Framework and associated Destination Management Action Plan and cutting across a number of other Framework priorities including Business Tourism and Visitor Information.

Case Study Related Downloads:

Greater Manchester Destination Management Plan 2012–13
Greater Manchester Tourism Strategy 2008–2013