Strategic Framework

Strategic Framework for Tourism in England

The Strategic Framework for Tourism in England 2010 - 2020 and its associated Action Plans are the product of extensive consultation and collaboration with England's tourism industry. It sets out the ways in which the industry can work together to achieve a 5% growth in value, year-on-year, over the next decade.  This will lead to an additional £50bn in expenditure and the creation of 225,000 jobs.

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Vision and Objectives Go

To maximise tourism's contribution to the economy, employment and quality of life in England.

action plans

Industry Action Plans Go

A series of Action Plans developed by the industry to deliver on the Strategic Framework's objectives. 

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Annual Progress Reports Go

Strategic Framework progress is reported quarterly and reviewed annually.


Case Studies Go

VisitEngland has been working with partners to create a series of case studies.

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Further Information Go

Contact details for the Strategic Framework team.